One of the world’s best-known cleaning brands is helping children in the United Arab Emirates learn the importance of hand hygiene, by supporting an educational book created by De Montfort University Leicester (DMU) researchers.

Multinational health and hygiene firm Reckitt Benckiser Arabia FZE, and its household brand Dettol, have supported the publication of Bye-Bye Germs: Be a Handwashing Superhero! in the UAE, to teach youngsters there how to wash their hands properly to prevent germs spreading.

The brainchild of microbiologist Dr Katie Laird and education expert Professor Sarah Younie, Bye-Bye Germs is part of the ‘Germ’s Journey’ series, a collection of learning resources designed to raise awareness of the importance of handwashing.

Thanks to Dettol’s support, the book has been adapted by publisher Medina Publishing to feature culturally relevant images and references for children in the Middle East.

Imran Yousuf, Marketing Director Reckitt Benckiser said:

“Dettol Arabia is delighted to partner with ‘Bye-Bye Germs: Be a Handwashing Superhero!’ a highly relevant, up to date resource, specifically developed to help educate young children in an informative and engaging way about how germs spread and the importance of why they need to wash their hands to prevent this.

 “At RB, our purpose is to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world, and via partnerships such as these, we live our mission to help protect people of all ages from harmful germs by highlighting the necessity of healthy habits especially in these times”